Bowerman's structure led to the introduction of the "Moon Shoe" in 1972, so named because the waffle tread was reported to resemble the footprints remaining by astronauts to the Moon.
Nike was an early adopter of World-wide-web internet marketing, e-mail administration 최저가솔루션 technologies, and working with broadcast and narrowcast communication systems to create multimedia advertising and marketing strategies.
In an effort to refocus its organization traces, Nike started divesting by itself of several of its subsidiaries from the 2000s.